Welcome to our community. Established in 1998, Merlin Digital has grown from its Dubai roots into a global leader in consumer electronics, dedicated to making a smarter world through technological innovation. With over 25 years of expertise, we offer a diverse range of products, including smart mobility solutions, multimedia products, wearable fitness devices, digital surveillance, and 3D display solutions. Our flagship products lead the regional high-tech electronics and digital media market.At Craft, we believe you are unique, and so should be your gadgets. Our forte is to recreate tech that goes beyond the default, redeeming you from the monotony of white and gray that has taken over modern tech. We buy top-of-the-line gadgets and give them a personality makeover with a premium finish and precise details. If you want your gadgets to reflect your style, you are making the right choice with Craft. Firmly established as the UAE's most preferred consumer electronics brand our expanding portfolio of lifestyle products and gadgets features some of the fastest-growing segments in the industry. Our offerings, such as Projectors, Travel Adapters, Speakers, and Headphones, are available online and at over 200 dedicated Merlin outlets worldwide, as well as leading travel retail shops and prominent UAE retail stores.At Merlin Digital, we understand that style is a powerful form of self-expression. Our products help you craft your unique style, reflecting your individuality and leaving a lasting impression.

We CRAFTED for Corporates

Craft offers bespoke corporate solutions, transforming standard gadgets into branded masterpieces. We seamlessly integrate your company's logo, colors, and values into top-of-the-line devices with premium finishes. Elevate your brand’s image with personalized tech that embodies professionalism and sophistication. Let’s Craft a unique and stylish gift which is as unique as you